Maximise your website performance
We have three distinct digital marketing packages available that are listed below. Each of these target different aspects of web traffic and on different timescales.
PPC (Pay Per Click)
Google Awareness Package
PPC, otherwise known as Google Ads, is a quick way for your website to be seen on Google’s results pages for chosen queries. Whatever your chosen keyword, whether it’s ‘best plumber in yorkshire’ or ‘dance instructor near me’, a Google Ad can put you right in front of people searching for exactly what you do!
Capture your audience when they have intent
If someone is searching for information about a service or product, they’re normally looking to take that next step.
Your ad can go from just a thought to live on the results page within 24 hours, whereas SEO is a more long-term process.
Ads can be targeted based on keyword, location, device, age, gender and turned on and off depending on the time & day of the week.
There’s no minimum spend with Google Ads, and you’re only charged when someone actually clicks your ad.
Whenever we set up a Google Ad campaign, we’ll ensure conversion tracking is set up so you can see exactly what results come from your adverts.
More people find your website through organic searches
Most people don’t go beyond the first page of Google when searching for something they need – SEO can help you get there.
SEO builds brand awareness and credibility
If your website appears near the top of Google for the service you provide, people believe that you must be a reputable and reliable business to appear that high.
SEO practices improve your website’s user experience
Search engines reward higher speeds, mobile-friendliness, accessibility and more. These features encourage users to spend more time on your site.
You can overtake your competitors
Depending on your industry, a lot of companies may not be taking advantage of SEO. This means that if you start to carry it out on your site, you may find yourself leapfrogging them quite quickly.
On-Site Foundation and Off-Site Scaffolding packages
SEO, or Search Engine Optimisation, is a series of factors that come together to make your website as appealing to Google as possible for different search queries. By taking these into consideration on your website, you can appear higher in Google’s rankings for results. This process helps to elevate your brand’s presence on Google, get your website in front of more people and ultimately drive traffic and conversions. Factors can include website speed, accessibility, content, metadata and more.Contact Rob, Our SEO Specialist
4.48 billion people use social media around the world. By ensuring you have a presence on social media, you can put yourself in front of them and share valuable news and services. Depending on your audience, you can choose to focus on different social media platforms, including Facebook, LinkedIn or Twitter. Paid social media marketing allows you to target specific demographics with curated adverts, ensuring you can reach a wider audience of your chosen demographic.
Keep an updated social media presence
Doing this lets people know you’re still active, what your business is up to and any news about new service offerings or undertakings.
Direct traffic to your website
Generate enquiries, sales or hit other online KPIs.
Improve brand awareness
Social media helps to raise brand awareness across multiple platforms.
Reach new people
Targeted ads can help you reach brand new people who fit your defined audience. You can reach people who’ve already visited your website with retargeted ads.
Target exactly who you want to work with
Using a combination of targeting options (primarily through LinkedIn advertising), we can narrow down your audience to focus on certain companies and even individuals that you want as clients.
Above all, we believe in measurable data
Whenever we start a marketing campaign, we’ll ensure conversion tracking is set up on your website so you can see exactly what results are coming through your website. Whether you already have Google Analytics or need everything setting up from the start, our marketing experts will carry out best practice to create an analytics process and reporting system for your site.
Want to find out more about how we can help? Fill in the form below and tell us a bit about your requirements.