Digital Marketing

Maximise your website performance

We have three distinct digital marketing packages available that are listed below. Each of these target different aspects of web traffic and on different timescales.

PPC – Google Awareness Package

PPC, otherwise known as Google Ads, is a quick way for your website to be seen on Google’s results pages for chosen queries. Whatever your chosen keyword, whether it’s ‘best plumber in yorkshire’ or ‘dance instructor near me’, a Google Ad can put you right in front of people searching for exactly what you do!

SEO – On-Site Foundation and Off-Site Scaffolding packages

SEO, or Search Engine Optimisation, is a series of factors that come together to make your website as appealing to Google as possible for different search queries. By taking these into consideration on your website, you can appear higher in Google’s rankings for results. This process helps to elevate your brand’s presence on Google, get your website in front of more people and ultimately drive traffic and conversions. Factors can include website speed, accessibility, content, metadata and more.

Social Media – Platform Awareness

4.48 billion people use social media around the world. By ensuring you have a presence on social media, you can put yourself in front of them and share valuable news and services. Depending on your audience, you can choose to focus on different social media platforms, including Facebook, LinkedIn or Twitter. Paid social media marketing allows you to target specific demographics with curated adverts, ensuring you can reach a wider audience of your chosen demographic.

What are the benefits?

PPC

Capture your audience when they have intent

If someone is searching for information about a service or product, they’re normally looking to take that next step.

Short turnaround

Your ad can go from just a thought to live on the results page within 24 hours, whereas SEO is a more long-term process.

Targeting options

Ads can be targeted based on keyword, location, device, age, gender and turned on and off depending on the time & day of the week.

Cost control

There’s no minimum spend with Google Ads, and you’re only charged when someone actually clicks your ad.

Measurable data

Whenever we set up a Google Ad campaign, we’ll ensure conversion tracking is set up so you can see exactly what results come from your adverts.

SEO

More people find your website through organic searches

Most people don’t go beyond the first page of Google when searching for something they need – SEO can help you get there.

SEO builds brand awareness and credibility

If your website appears near the top of Google for the service you provide, people believe that you must be a reputable and reliable business to appear that high.

SEO practices improve your website’s user experience

Search engines reward higher speeds, mobile-friendliness, accessibility and more. These features encourage users to spend more time on your site.

You can overtake your competitors

Depending on your industry, a lot of companies may not be taking advantage of SEO. This means that if you start to carry it out on your site, you may find yourself leapfrogging them quite quickly.

Social Media

Keep an updated social media presence

Doing this lets people know you’re still active, what your business is up to and any news about new service offerings or undertakings.

Show off your latest work

Demonstrate the value of your services to an engaged audience who already know who you are.

Direct traffic to your website

Generate enquiries, sales or hit other online KPIs.

Improve brand awareness

Social media helps to raise brand awareness across multiple platforms.

Reach new people

Targeted ads can help you reach brand new people who fit your defined audience. You can reach people who’ve already visitedyour websitewith retargeted ads

Social media indirectly helps SEO

Clicks through to your website gives search engines more data about how users interact with your website.

Above all, we believe in measurable data

Whenever we start a marketing campaign, we’ll ensure conversion tracking is set up on your website so you can see exactly what results are coming through your website.

If you are interested in improving your online presence through digital marketing, get in touch with one of the team today via our contact page.